Imagine a web, intricately woven with threads representing your connections – friends, family, colleagues, past clients, and even casual acquaintances. This is your sphere of influence, a powerful network that can significantly impact your personal and professional growth. However, like any valuable asset, it requires consistent nurturing to thrive. Neglecting these connections can lead to missed opportunities, while actively cultivating them can unlock a wealth of possibilities. Think of it as tending a garden; without regular care, even the most vibrant plants will eventually wither. Similarly, your sphere of influence requires consistent attention to flourish. Are you ready to transform your network from a dormant list of contacts into a dynamic engine for success? Let’s explore proven strategies to cultivate meaningful connections and reap the rewards of a thriving sphere.
Firstly, genuine engagement is paramount. It’s not enough to simply collect contacts; you must actively engage with them. Furthermore, genuine interest is key. People can sense insincerity a mile away. Instead of focusing on what you can get, focus on what you can give. Offer support, celebrate their successes, and lend a listening ear during challenging times. Moreover, remember that communication should be a two-way street. Ask questions, actively listen to their responses, and tailor your interactions accordingly. Additionally, leverage the power of social media to stay connected. Share relevant articles, comment thoughtfully on their posts, and participate in discussions that align with their interests. Equally important is the need to personalize your interactions. A generic email blast won’t cut it. Take the time to personalize your messages, acknowledging individual milestones and referencing past conversations. This demonstrates that you value the relationship and see them as more than just a name on a list. Finally, don’t underestimate the power of a handwritten note. In today’s digital world, a handwritten card expressing gratitude or offering congratulations stands out and leaves a lasting impression.
Beyond individual interactions, consider creating opportunities for collective engagement. Organizing events, whether online or in-person, can be a powerful way to bring your sphere together. For instance, hosting a workshop related to your industry, or a casual networking mixer, can provide a platform for your connections to interact with each other and expand their own networks. Consequently, this creates a sense of community and strengthens the ties within your sphere. Another effective strategy is to provide valuable content. Sharing insightful articles, hosting webinars, or creating informative videos positions you as a thought leader and provides value to your connections. This, in turn, strengthens your credibility and reinforces their reason for staying connected with you. Finally, remember the importance of follow-up. After an event or interaction, be sure to follow up with a personalized message. This reinforces the connection and demonstrates your continued interest. Ultimately, nurturing your sphere of influence is an ongoing process that requires consistent effort. However, the rewards, both personally and professionally, are immeasurable. By investing time and energy into cultivating meaningful connections, you’ll build a strong network that supports your growth and opens doors to endless possibilities. So, start today, and watch your sphere of influence blossom.
Understanding Your Sphere of Influence: Who Are They?
Your sphere of influence (SOI) is your network – the people you know and who know you. It’s a dynamic group, always evolving as you meet new people and nurture existing relationships. Think of it like ripples in a pond, you’re at the center, and your connections extend outwards. Nurturing this network is crucial, especially in real estate, as it’s a powerful source of referrals and business. Understanding who makes up your sphere is the first step towards effective cultivation.
Your SOI isn’t just family and close friends, although they’re a significant part. It extends much further and includes past colleagues, classmates, neighbors (both current and former), social media connections, people you interact with regularly (like your barista or gym buddy), members of organizations you belong to (from book clubs to professional associations), and even acquaintances you’ve made through hobbies or volunteer work. It’s a diverse mix of individuals, each with their own networks, and that’s where the real power lies.
Think about the categories below. Chances are, your SOI includes people from each of these groups:
| Category | Examples |
|---|---|
| Family | Parents, siblings, cousins, aunts, uncles, grandparents |
| Close Friends | Best friends, childhood friends, close social circle |
| Professional Contacts | Current and former colleagues, clients, mentors, business partners |
| Social Connections | Friends from social media platforms (Facebook, Instagram, LinkedIn, etc.) |
| Neighbors | Current and former neighbors, people in your community |
| Community Members | People you interact with regularly (e.g., barista, gym buddy, local shop owners) |
| Organizations | Members of clubs, associations, volunteer groups, religious groups |
| Alumni Networks | Former classmates from high school, college, or other educational institutions |
Identifying these individuals isn’t about creating a rigid list to exploit; it’s about recognizing the web of connections you already have. The strength of your sphere comes from genuine relationships. Think about the people you interact with regularly, those you enjoy spending time with, and those who trust and respect your opinion. These are the individuals you want to nurture and stay top-of-mind with. By understanding who they are and what’s important to them, you can build stronger relationships that benefit everyone.
Consistent Communication: Staying Top-of-Mind Without Being Overbearing
Connecting regularly with your sphere of influence (SOI) is crucial for building strong relationships and staying top-of-mind. But how do you walk that fine line between staying connected and becoming a nuisance? The key is to offer value, personalize your interactions, and vary your communication methods. It’s about nurturing relationships authentically, not just blasting out sales pitches.
The Value-Driven Approach
Think of your communication as providing genuine value to your sphere. Instead of solely focusing on real estate, share information they’ll find interesting and helpful. This could be local community updates, home maintenance tips, market trends (presented in an engaging, non-salesy way), or even just a funny anecdote or inspiring quote. The goal is to be a resource, not just a salesperson.
Finding the Right Rhythm: Consistency without Overkill
Consistency is key, but it doesn’t mean you need to bombard your SOI daily. A good rule of thumb is to aim for monthly contact at a minimum. However, the frequency and type of contact should be tailored to your individual relationships and preferred communication channels. For close friends and family, more frequent, personal interactions are natural. For less frequent contacts, a monthly newsletter or seasonal greeting might suffice. The table below provides some helpful examples.
| Frequency | Communication Type | Example |
|---|---|---|
| Weekly/Bi-Weekly | Social Media Engagement | Liking and commenting on their posts, sharing relevant articles they might enjoy. |
| Monthly | Newsletter/Email | Sharing local market updates, homeownership tips, or interesting community events. |
| Quarterly | Personalized Email/Phone Call | Checking in, asking about their lives, offering assistance with any real estate-related questions they might have. |
| Annually | Handwritten Card/Small Gift | Sending holiday greetings or a small token of appreciation to show you value the relationship. |
Think about segmenting your sphere. You might have a “close contacts” group that you connect with weekly or bi-weekly through social media or quick phone calls. A second group might receive your monthly newsletter and a quarterly personalized email. And a broader group might just receive annual holiday greetings. This targeted approach ensures you’re not overwhelming anyone and allows you to tailor your message effectively. Experiment to find what works best for your SOI and be flexible. Adjust your strategy based on feedback and the natural ebb and flow of relationships.
Consider the method of communication. While email newsletters are convenient, a personalized phone call or handwritten note can be far more impactful. Variety is important. Mix it up with different formats to keep things fresh and interesting. Personalization is equally crucial. No one wants to feel like they’re just a name on a mailing list. Whenever possible, personalize your messages. Refer to past conversations, acknowledge their interests, and show genuine care. Remember, building lasting relationships takes time and effort. By providing consistent value and respecting your SOI’s time, you can stay top-of-mind without being overbearing.
Diversifying Your Communication Channels
Don’t limit yourself to just one method of communication. Explore different avenues to reach your sphere. Social media, email, phone calls, text messages, and even handwritten notes can all be effective tools. The key is to use the channels your SOI prefers and to vary your approach to keep things interesting. Some people appreciate a quick text, while others prefer a more in-depth conversation. Pay attention to their cues and tailor your approach accordingly.
The Art of the Personal Touch
Adding a personal touch can make all the difference. A handwritten card, a quick phone call to say hello, or a personalized email referencing a shared interest shows you genuinely care. These small gestures can go a long way in strengthening relationships and keeping you top-of-mind.
Tracking and Measuring Your Efforts
It’s helpful to track your communication efforts to see what’s working and what’s not. Use a CRM or a simple spreadsheet to note your interactions and the responses you receive. This data can inform your future communication strategies and help you refine your approach over time. The goal is to build genuine connections, not just check boxes. Focus on fostering authentic relationships and the rest will follow.
Providing Value: Sharing Relevant and Engaging Content
Nurturing your sphere of influence (SOI) is all about building genuine relationships. And a key ingredient in any strong relationship is providing value. Think of it like this: you wouldn’t keep in touch with someone who only ever contacted you when they wanted something, right? The same goes for your SOI. You need to be a resource, offering helpful information and engaging content that keeps you top-of-mind without constantly pitching your services.
Sharing Content Your Sphere Actually Cares About
Before you start sharing, take a moment to think about who is in your sphere. What are their interests? What are their pain points? What kind of information would they find valuable? Tailoring your content to their specific needs shows that you’re paying attention and that you genuinely care about providing them with something useful. For example, if many people in your sphere are young families, sharing information about local schools, parks, or family-friendly events would be much more relevant than sharing articles about investment properties.
A Consistent Approach: Finding Your Rhythm
Consistency is key when it comes to staying top-of-mind. However, finding the right balance between staying connected and overwhelming your sphere can be tricky. You want to be present without being intrusive. Experiment with different frequencies and types of communication to see what resonates best with your audience. Perhaps a weekly newsletter with local market updates, a monthly blog post with home maintenance tips, or even just a quick, personalized email every now and then to check in. Don’t be afraid to ask for feedback, too! A simple “Is this type of content helpful?” can go a long way in refining your strategy.
Diversifying Your Content: Keeping Things Fresh and Engaging
Let’s be honest, nobody wants to be bombarded with the same type of content over and over again. To keep your sphere engaged, it’s essential to mix things up! Think beyond just market updates and sales pitches. Consider sharing a variety of content formats, such as blog posts, videos, infographics, and even interactive quizzes. This variety will not only cater to different learning styles but also keep your audience from tuning out. Here’s a breakdown of some content ideas to spark your creativity:
| Content Type | Example | Benefit |
|---|---|---|
| Local Market Insights | A short video summarizing recent sales trends in a specific neighborhood. | Provides valuable data in an easily digestible format. |
| Homeowner Tips & Tricks | A blog post with seasonal home maintenance checklists. | Positions you as a helpful resource beyond just buying and selling. |
| Community Spotlights | Sharing information about local events, festivals, or farmers’ markets. | Demonstrates your local expertise and fosters a sense of community. |
| Lifestyle Content | Sharing recipes, DIY project ideas, or articles about local restaurants. | Adds a personal touch and connects with your audience on a deeper level. |
| Client Success Stories | Sharing (with permission!) testimonials from satisfied clients. | Builds trust and credibility by showcasing your expertise. |
Remember, the goal is to provide value and build relationships. By diversifying your content and offering a mix of informative, entertaining, and engaging material, you’ll stay top-of-mind and nurture a loyal sphere of influence that will not only appreciate your efforts but also be more likely to refer you to their own networks.
Personalized Engagement: Tailoring Your Approach
Building genuine connections with your sphere of influence (SOI) – the network of people you know – is crucial for long-term success. A generic, one-size-fits-all approach simply won’t cut it. People appreciate feeling seen and understood, and that comes from personalized engagement. Think of it like tending a garden; each plant requires different care and attention to thrive. Similarly, each person in your SOI has unique interests, needs, and communication preferences.
So, how do you tailor your approach? Start by truly understanding the individuals within your sphere. What are their hobbies? What are their professional goals? What are their family situations? These details will help you create meaningful interactions and position yourself as a resource rather than just another salesperson. For example, if you know someone is a passionate golfer, sending them an article about a new golf course opening in their area is far more impactful than a generic email blast about current mortgage rates. Similarly, congratulating someone on a recent job promotion shows that you’re paying attention and invested in their success.
Keeping a detailed database of your SOI is key to personalization. This doesn’t have to be complicated; a simple spreadsheet or CRM system can work wonders. Track important dates like birthdays and anniversaries, as well as personal details like hobbies and interests. This information will be invaluable when you’re looking for ways to connect on a personal level. A quick text message wishing someone a happy birthday goes a long way in nurturing the relationship.
Segmenting your SOI into smaller groups can also make personalized communication more manageable. You might group people by profession, life stage (e.g., first-time homebuyers, retirees), or even shared interests. This allows you to create targeted messages that resonate with specific groups. For instance, young families might be interested in information about local schools, while retirees might be more interested in downsizing options.
Social media offers a fantastic platform for personalized engagement. Following your contacts on platforms like LinkedIn, Facebook, and Instagram allows you to stay updated on their lives and interests. Engage with their posts by liking, commenting, and sharing – it’s a simple yet effective way to stay top-of-mind and show genuine interest. However, avoid overly promotional content on social media. Instead, focus on providing valuable information and building relationships. Share articles related to their interests, offer helpful tips, and engage in authentic conversations.
Remember, the goal is to build long-term relationships, not to close a deal immediately. Be patient and consistent with your efforts. Nurturing your sphere is an ongoing process that requires consistent effort, but the rewards are well worth it. By showing genuine interest and offering personalized value, you’ll position yourself as a trusted advisor and go-to resource for their needs. Here’s a handy table to help you organize your personalized approach:
| Category | Example Information | How to Use It |
|---|---|---|
| Personal Details | Birthday, Anniversary, Children’s Names, Pets | Send birthday cards, anniversary wishes, or ask about family members. |
| Professional Life | Job Title, Company, Industry | Congratulate them on promotions, share industry news, offer relevant professional advice. |
| Interests & Hobbies | Favorite sports teams, travel destinations, hobbies | Share related articles, invite them to events, or simply engage in conversation about their passions. |
| Communication Preferences | Preferred contact method (email, phone, text), best time to reach them | Respect their preferred communication channels and timing for optimal engagement. |
Offering Support and Encouragement: Fostering Mutual Growth
Building a strong sphere of influence is about more than just collecting contacts; it’s about nurturing genuine relationships. This means offering support and encouragement to the people in your network and creating an environment where everyone can grow together. Think of your sphere as a garden. You can’t just plant seeds and walk away; you need to water them, provide sunlight, and pull out the weeds. Similarly, you need to actively engage with your sphere and provide value if you want to see it flourish.
Offering Consistent Support
Being there for your sphere consistently, even in small ways, demonstrates genuine care. Regularly checking in, sending a quick message to see how things are going, or simply liking their social media posts can make a big difference. Consistency builds trust, and trust is the foundation of any strong relationship. When you consistently show up, people will remember you and appreciate your support. Don’t underestimate the power of a simple “thinking of you” message, especially during challenging times.
Celebrating Successes
Acknowledge and celebrate the achievements of those within your sphere. Whether it’s a work promotion, a personal milestone, or just a good day, sharing in their joy strengthens your bond. A simple “congratulations” goes a long way, but consider taking it further. Share their good news with your own network, or send a handwritten card or small gift. Celebrating successes together creates positive associations and reinforces the sense of community within your sphere.
Providing Encouragement During Challenges
Life is full of ups and downs. When someone in your sphere faces a challenge, be a source of encouragement. Offer a listening ear, practical help, or simply a shoulder to lean on. Sometimes, just knowing someone cares can make all the difference. Don’t try to fix everything; sometimes, the best thing you can do is simply be present and offer your support.
Sharing Valuable Resources and Information
Sharing helpful resources and information within your sphere demonstrates your commitment to their growth. This could include industry articles, relevant books, or even introductions to other valuable contacts within your network. Think about the unique needs and interests of those in your sphere and tailor your sharing accordingly. By providing valuable information, you position yourself as a resource and strengthen your relationships.
Creating Opportunities for Collaboration
Collaboration is key to mutual growth. Actively seek out opportunities for members of your sphere to connect and work together. This might involve hosting networking events, introducing people with complementary skills, or simply facilitating conversations. When you create opportunities for collaboration, you not only foster growth within your sphere, but you also strengthen your own position as a connector.
Active Listening and Engagement
Truly nurturing your sphere requires active listening and engagement. Pay attention to what people are saying, both online and offline. Respond thoughtfully to their messages and participate in conversations. Showing genuine interest in their lives and perspectives strengthens connections and builds rapport. Remember, it’s not just about broadcasting your own message; it’s about creating a two-way dialogue.
Offering Specific, Actionable Support
Beyond general encouragement, offering specific and actionable support can have a tremendous impact. Instead of just saying “let me know if you need anything,” think about concrete ways you can help. For example, could you offer to review someone’s resume, connect them with a potential client, or share a relevant job posting? This type of targeted support demonstrates your commitment and strengthens the bond within your sphere. Here’s a breakdown of how you might tailor your support:
| Scenario | Actionable Support |
|---|---|
| Someone is looking for a new job. | Review their resume, share job postings, connect them with recruiters. |
| Someone is starting a new business. | Offer to introduce them to potential clients, provide feedback on their business plan, or connect them with mentors. |
| Someone is facing a personal challenge. | Offer to bring them a meal, run errands, or simply listen without judgment. |
By taking the time to offer specific, actionable support, you demonstrate your genuine care and strengthen the bonds within your sphere. Remember, building strong relationships is a long-term investment, and the effort you put in will ultimately pay off.
Leveraging Social Media: Expanding Your Reach Authentically
Social media is a powerful tool for nurturing your sphere of influence (SOI). It allows you to stay top-of-mind with people you know, build stronger relationships, and expand your reach to new potential clients. However, the key is authenticity. People can spot a phony a mile away, so focus on genuine connection rather than aggressive self-promotion.
Stay Top-of-Mind With Regular Updates
Consistency is crucial on social media. Aim to post regularly, whether it’s daily, a few times a week, or weekly. Find a rhythm that works for you and stick to it. Share valuable content that resonates with your audience, such as market updates, neighborhood highlights, home decor tips, or even just snippets of your daily life. The goal is to remind your sphere that you’re an active and engaged professional.
Engage, Engage, Engage!
Don’t just broadcast your message; listen and respond. Engage with your followers’ posts, comment on their updates, and participate in relevant conversations. When people feel heard and seen, they’re more likely to remember and recommend you.
Showcase Your Expertise
Share your knowledge and insights. Offer helpful tips, answer questions, and provide valuable information related to your industry. This positions you as a trusted resource and builds credibility within your sphere.
Personalize Your Interactions
Take the time to personalize your interactions. Remember birthdays, congratulate milestones, and acknowledge special occasions. These small gestures go a long way in building stronger relationships.
Run Targeted Ads
Social media advertising can be a powerful tool for reaching a wider audience. You can target specific demographics, interests, and locations to ensure your message reaches the right people. Experiment with different ad formats and track your results to optimize your campaigns.
Use High-Quality Images and Videos
Visual content is essential for grabbing attention on social media. Use high-quality images and videos that are visually appealing and relevant to your message. This could include photos of stunning homes, neighborhood tours, or even behind-the-scenes glimpses of your work life.
Track Your Progress and Analyze Results
Monitor your social media performance to see what’s working and what’s not. Track metrics like engagement, reach, and website traffic to understand how your efforts are impacting your business. Use this data to adjust your strategy and improve your results over time.
Leverage Different Platforms Strategically
Each social media platform has its own unique audience and culture. Think about where your target audience spends their time and tailor your content accordingly. For example, LinkedIn is a great platform for professional networking, while Instagram is ideal for visual storytelling. Facebook can be great for community building and sharing updates. Understand the strengths of each platform and use them strategically to maximize your reach. Don’t feel obligated to be everywhere; focus on the platforms that yield the best results for your specific business goals. Consider creating a content calendar to plan and schedule your posts across different platforms. This can help you stay organized and maintain a consistent posting schedule. For instance, you could focus on market updates on LinkedIn, client testimonials on Facebook, and behind-the-scenes property tours on Instagram. A diverse approach catering to each platform can help you connect with a wider audience and showcase different facets of your expertise.
| Platform | Strategy | Content Example |
|---|---|---|
| Community Building | Sharing local news, client testimonials, and hosting Q&A sessions | |
| Visual Storytelling | High-quality photos of properties, neighborhood tours, behind-the-scenes glimpses | |
| Professional Networking | Market updates, industry insights, career achievements |
Tracking Your Sphere of Influence (SOI)
Keeping tabs on your sphere of influence (SOI) – those people you know personally and professionally – is crucial for long-term success in real estate. Your SOI is your most valuable source of referrals and repeat business. Nurturing these relationships requires a strategic approach, and tracking your efforts is key to refining that strategy and maximizing your return on investment.
Measuring Your Success
Measuring the success of your SOI strategy involves more than just counting closed deals. It’s about evaluating the overall health and engagement of your sphere. Are you staying top-of-mind? Are you providing value? Are you building authentic relationships? By monitoring key metrics, you can identify what’s working and what needs adjustment. This data-driven approach will help you become a more effective networker and ultimately, a more successful real estate professional.
Refining Your Strategy
Your SOI strategy isn’t set in stone. It should evolve as you learn more about what resonates with your sphere and as the market changes. Regularly review your tracking data and engagement metrics. Are your email open rates low? Maybe it’s time to refresh your subject lines or try a different type of content. Are your social media posts falling flat? Perhaps you need to adjust your posting schedule or experiment with different formats.
Stay Organized
Use a CRM (Customer Relationship Management) system, a spreadsheet, or even a good old-fashioned notebook. The key is to have a centralized place to store contact information, communication history, and important dates like birthdays and anniversaries.
Consistent Contact is Key
Regularly reach out to your sphere. This doesn’t always mean talking about real estate. Share valuable information, offer helpful advice, and simply check in to see how they’re doing. Aim for a mix of personal and professional communication.
Provide Value Beyond Real Estate
Share local news, community events, home maintenance tips, recipes, inspiring quotes – anything that might be of interest to your sphere. Position yourself as a resource, not just a salesperson.
Don’t Be Afraid to Ask
Let your sphere know you appreciate their referrals. When the time is right, gently remind them that you’re always happy to help their friends and family with their real estate needs.
Track Your Communication
Note when and how you contacted each person, and what you discussed. This will help you personalize future interactions and avoid repeating yourself.
Analyze Your Results
Regularly review your tracking data to identify trends and patterns. What’s working well? What needs improvement? Are certain communication channels more effective than others?
Leverage Technology
Use social media, email marketing platforms, and other tools to stay connected and share valuable content with your sphere. Automation can save you time and ensure consistent communication.
Monitor Key Metrics
Keep an eye on open rates, click-through rates, social media engagement, and, of course, referrals. These metrics will provide valuable insights into the effectiveness of your strategy.
Personalize Your Approach
Remember, your sphere is made up of individuals with unique interests and needs. Tailor your communication accordingly. A generic email blast won’t have the same impact as a personalized message. Take the time to learn about the people in your sphere, and tailor your approach accordingly. People appreciate messages and interactions that feel authentic and relevant to their lives.
Segment Your Audience
Consider dividing your sphere into smaller groups based on shared interests, demographics, or other relevant factors. This allows you to tailor your communication even further and provide more targeted value.
Set Realistic Goals
Don’t expect overnight success. Building and nurturing a strong SOI takes time and effort. Set achievable goals and celebrate your progress along the way.
Be Patient and Persistent
Nurturing your SOI is a marathon, not a sprint. Be patient, stay consistent, and continue to refine your strategy based on your results. The long-term rewards are well worth the effort.
| Metric | Target | Action if Not Met |
|---|---|---|
| Email Open Rate | 20% | Review subject lines, try A/B testing, segment audience |
| Social Media Engagement | 5% | Experiment with different content formats, adjust posting schedule |
| Referrals per Month | 2 | Increase touchpoints with SOI, remind them of your services |
Nurturing Your Sphere of Influence (SOI) for Real Estate Success
A strong Sphere of Influence (SOI) is the bedrock of a thriving real estate business. It’s not just a contact list; it’s a network of relationships built on trust and genuine connection. Nurturing your SOI requires consistent effort, personalized communication, and providing value beyond real estate transactions. This approach fosters loyalty, generates referrals, and positions you as the go-to expert for all their real estate needs, ultimately leading to long-term success.
Effective SOI nurturing involves more than just sending out market updates. It’s about understanding the individual needs and interests of your sphere. Staying top-of-mind requires regular, personalized communication, such as handwritten notes, birthday greetings, and checking in simply to see how they’re doing. Sharing valuable content related to homeownership, local community events, and lifestyle tips further strengthens these relationships and demonstrates your commitment to their well-being.
Building a strong SOI is a continuous process. It requires proactive engagement, genuine interest, and a focus on providing value. By consistently nurturing these relationships, you create a powerful network that can sustain and grow your real estate business for years to come.
People Also Ask About Nurturing Your Sphere (SOI)
How often should I contact my SOI?
Consistency is key, but avoid overwhelming your sphere. A good rule of thumb is to aim for meaningful contact at least once a month. This could be a personalized email, a handwritten note, a phone call, or even a quick text message. The frequency can vary depending on the individual relationship and their preferred communication method.
What kind of content should I share with my SOI?
Providing Value Beyond Real Estate
While market updates are relevant, diversify your content to provide broader value. Share articles about home maintenance, local community events, lifestyle tips, or even interesting recipes. Tailor the content to the interests of your sphere members for greater engagement.
Sharing Relevant Real Estate Information
Don’t neglect real estate entirely. Share insightful information about market trends, neighborhood updates, or tips for homeowners. This reinforces your expertise and positions you as a trusted resource.
How can I expand my SOI?
Actively engage in your community. Attend local events, join networking groups, and connect with people through shared interests. Don’t be afraid to strike up conversations and build genuine relationships. Every new connection has the potential to become a valuable member of your SOI.
What are some low-cost ways to nurture my SOI?
Handwritten notes, personalized emails, and phone calls are effective and affordable ways to stay connected. Leveraging social media platforms can also be a cost-effective method for sharing valuable content and engaging with your sphere.